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Expo 2015 Selects Cirque du Soleil for an Exclusive Show Dedicated to Life!


Expo 2015 has selected Cirque du Soleil to deliver a unique, creative concept and production of a nightly show entertainment, that is engaging and universal, to be presented during the Universal Exposition which takes place in Milan from May 1 to October 31, 2015. 

The Expo Theme, "Feeding the Planet, Energy for Life" embraces culture, tradition, technology, innovation, and their relationship with food. The Cirque du Soleil show will be a celebration that finds its expression through a fascinating story that is interwoven with music and dance, a sophisticated cocktail of Food and Life.

"Allavita!" (To Life!): this is the evocative title of the new exclusive production that will be presented during the Expo and will see the participation of more than 50 Italian and international artists. It will be a performance created specifically for the Universal Exposition of Milan 2015, which will be the stage one of the shows on the bill from May 6 to August 23, 2015, in the atmospheric setting of the Open Air Theatre.

"We are proud to have selected the Cirque du Soleil to represent the universality of the public visiting Milan Expo 2015. The Cirque du Soleil is one of the most famous artistic companies on an international level, producing shows that are designed to be unique," said Giuseppe Sala, CEO Expo 2015 Company and Commissioner of the Government of Italy for Expo Milano 2015. "The Cirque du Soleil aims to constantly sum up the unreal, heighten our senses and touch the emotions of people from all over the world, using a universal language that is accessible to all people."

Allavita! makes us discover the winds with which we set sail, and the roots that permeate an international community. It is an invitation to nourish our lives with pleasure, enthusiasm and passion. 

"We are thrilled to bring the creativity of Cirque du Soleil to such an important event for Italy and the world," said Yasmine Khalil, President of Events and Special Projects, Cirque du Soleil Group. "Allavita! will be a production that has never been seen before that reveals the theme of Expo Milano 2015 with a style that is innovative, fun and inspiring."

To bring Allavita! to life, the Cirque du Soleil will collaborate with Italian experts, including artists who will take part in auditions by invitation to be held in Milan from September 30 to October 2, 2014. Its technical experts and highly specialized logistics in Italy will play a fundamental part within the show’s production team and we will work closely with local suppliers in different sectors. "The high quality of skills available in Italy will be of great benefit to the Cirque du Soleil team," added Khalil.

The Events and Special Projects team of the Cirque du Soleil is dedicated to the design and production of experiences that are intense and unique and remain etched in the minds of the viewers. In the past, it presented creative content exclusive to prestigious international events such as the Super Bowl, the FIFA and FIBA Championships, the Academy Awards, the Eurovision Song Contest, as well as unforgettable corporate and private celebrations and launches of high-end brands.

The events - Expo by Night

Expo Milano 2015 puts the visitor at the center of its strategy and the event will have a character that is both traditional and innovative. Promoting its evening program of live entertainment, Expo by Night it will light up the Site for the entire duration of the event until 23.00.

The evening program will develop the Theme, with exciting and entertaining events such as concerts, performances, dinners and tastings. The unrivalled protagonist of Expo by Night will be the Cirque du Soleil. Connecting with the audience in a universal and inclusive language, it will offer the priceless gift of an experience, an event that is both memorable and unique.

Expo Milano 2015

Expo Milano 2015 represents a new model of Universal Exposition for the 21st century. Its innovative thematic approach pervades every aspect of the Expo, putting forward means of dealing with the problem of feeding mankind, respecting the Earth on which we live and from which we draw vital and finite resources. The success of Expo 2015 will depend on the contrbutions to the Theme by all Participants and their willingness to share these in a context that gives a voice to all involved. Six months of work, meetings and seminars will help bring out all the know-how needed to optimize the food chain with new perspectives on waste reduction, food security and a greater recovery of the nutritional value of the food.

The Group Cirque du Soleil

The Cirque du Soleil Group is an organization based in Quebec that produces entertainment events of high artistic quality. The company and its divisions provide creative content for a wide range of unique projects. Besides shows, the company, whose international headquarters is located in Montreal, takes advantage of its creative talents in other areas of activity. Maintaining stringent standards of artistic quality and originality, Cirque du Soleil’s dedication to innovative projects combines the same energy and enthusiasm that characterize every one of its shows.

The Cirque du Soleil. Since its inception in 1984, has brought wonder and delight to close to 150 million spectators in more than 300 cities on six continents. For more information, visit www.cirquedusoleil.com

Opportunities for Businesses 

Expo Milano 2015 offers you and your business a unique opportunity to take part in an unparalleled global event.

There are countless ways to participate. Many different industry sectors will be involved, from tourism, construction, and event management, to food, agriculture and the service industry. Being part of Expo 2015 means that, not only can you showcase your business products or services to a global audience, you can also build strong relationships and strategic alliances with institutions, influencers and key players in your industry. 


What’s more, by being associated with the positive values of Expo Milano 2015 and other partner companies, you’ll be able to boost your brand image and corporate reputation.

Discover a wealth of business opportunities on offer in this section; whether you are looking to become an event partner or sponsor, or participating in tenders for products, services and works. Here you can also find a range of catalogs that will provide you with all the information you need. Expo Milano 2015 really is an outstanding opportunity that is open to you today.

Company "New Commercial Systems" can help you to discover amazing EXPO 2015.

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